Want to choose Facebook advertising for your business?

Wherever there is a possibility of a sale, marketers rush in. Facebook too has become such a platform. It offers millions of users to the marketers through Facebook advertising and thus, a tremendous opportunity for putting product or service on display. All it takes is a few clicks here and a few uploads there, and you have a Facebook page ready for you. Or you can go for advertising by buying packages from Facebook itself. Choose any of these, or you can explore more options of expanding your product awareness.

There are many methods of using Facebook for advertising. One of them is creating a Fanpage. This is a page about your brand. This page clearly identifies your brand without any ambiguity. If you want to successfully use Facebook Advertising, you need to have a presence on it among the millions of other people. If you got time at hands and you know something about online marketing, then read a few articles and you would know how to use Facebook to your advantage. However, the age-old tenets of marketing still hold good. These include defining the target audience, keeping the communication short and sweet and creating engaging and appealing content. This all has to be followed by a call to action.

The advantage with Facebook advertising is that you can monitor the progress of your campaign anytime you want. You won’t be in dark about how the campaign is doing. You can get details about how many users saw it, who clicked your advertisement and what action did they perform. You can even know their demographics and plan further strategy accordingly. The campaigns once fed into the system run automatically. You define the target audience in terms of gender, age, region, marital status and others and set it rolling.

Budget is an important factor when planning a Facebook campaign. There are many who have been disappointed at the end of the day because they spent money in the wrong way. For you campaign to be successful, you need to know the ins and outs of Facebook advertising. Taking help from a professional is highly advisable, especially if you are going for Facebook advertising for the first time. Even otherwise, a professional on your side would always be an asset.



Keyword Research after Hummingbird Launch

Since Google started using the Hummingbird in September 2013, the idea of keyword research as part of the online marketing strategy has become somewhat played down. Until the launch of Hummingbird, keyword research was pretty simple and straightforward. Many people may be misled into believing that keyword research has become complicated or ineffective. In fact, not much has changed since the launch of Hummingbird.

Google has simply changed the way its algorithm works to focus more on the semantic aspect of the keywords. The search results focus more on what users intend to find than on the exactitude of the keywords. To create effective keywords that increase traffic to a website, it is absolutely important to understand the nature of the website, its products, and the search words and terms that customers will normally use to look for similar websites and products. So understanding the user search terms is the secret of creating effective keywords.

You will gain more insight into the competition by understanding the websites that rank for your major keywords. You will also know a high value keyword from the search ads appearing at the top right-hand side of the organic search results. By understanding the keywords that allow users to find your competitor’s website, you will be able to easily choose relevant keywords for your website or product page.

Bing Adcenter and Google AdWords are valuable tools for keyword research especially for beginners. You can choose exact match for keywords you want to rank and point the traffic to your website or sales page. When choosing keywords, it is important to understand that long tail keywords convert more than single words. For instance, someone searching for “best books” will be just curious to know what is out there in the market, but the person searching for “the best rice recipe books” will certainly be ready to buy something.

It is crucial to understand the search demand curve if you are to drive traffic that convert to your website. The keyword search exercise has been simplified by the tools in the market. You can start with Bing Ads Intelligence, Google AdWords, and Google Trends.

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