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The Canadian has standards for television advertising for children. Advertisers can not mislead pressure or children, they are not allowed to exaggerate product characteristics, they may not directly asking children for the purchase of a product or service, or ask their parents to buy it for them, and the advertising of alcohol and tobacco products to minors is prohibited.
Advertising only involved children as passive consumers, who only watch and listen.
Advertisers buy time slots between TV shows, which they choose, because they hope that their product or service will appeal to the same target group of programs.
Advertising on television has a certain “look and feel”, the children quickly learn to recognize. The noise level even when a commercial comes.
Traditional instruments like Nielsen Marketing Surveys can advertisers a general idea of their audience profile, in terms of age and sex, perhaps. But some children are anonymous.

Internet advertising is largely unregulated, and knows no national borders. In other words, almost everything is possible!
The Internet exerts children interactively, allowing them to respond to the contents of the marketer and participate in online environments.
On the Internet, their own programming. They build entire online environments to create associations with their own products, creating brand loyalty, and the collection of information on its current and future customers.
Marketing is mixed into the contents of a Web site that the lines are blurred between advertising, entertainment and information.
Marketing managers are able to collect data on certain users, through the use of online application forms, tests and surveys, or by computer “cookies”, “electronic tattlettales that track where children surf, as they stay long, and what they download.

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