Nearly everyone has been asked at one time or another, if they would jump off of a bridge or a cliff if all of their friends did. Some people got tired of hearing this and said yes. While this is a good argument for not engaging in dangerous behaviors, it is not a good excuse to stay away from the InOrbit Marketing Conference. The conference will be held in Europe of March of this year. In business, if everyone is doing something, there is usually a reason for it. They do it because it works. Brave innovators occasionally come up with successful new techniques, but not everyone is an innovator. Some people take the successful ideas of others and build upon them.
Both types of people should attend this conference if they are marketing professionals. Those who need to play catch up can learn new ideas to increase sales and drive revenue. The creative innovators can find out which new ideas can be modified to be even better and which ideas he can ditch entirely. Most people in the profession tend to think that they fall into the latter category, even though most of them fall into the former. Falling into the former category should not be taken as an insult. It just means that the professional needs to be honest with himself when assessing his capabilities. If he works well within a framework provided by others, he can benefit greatly from this conference.
All of the other benefits that come from events like the Inorbit conference also apply to this event. If someone is careful, he may even be able to do some sight-seeing and get in a mini-vacation before he must go back to the office. If he cannot get the min-vacation in, he can at leas expand his knowledge, learn some phrases in a new language, and keep his skills from getting too rusty. Things change fast in the business world and an manger or executive level professional must keep up on all the latest trends of the business world unless he wants to be forced into an early retirement.