digital marketing

An introduction to SEO

SEO stands for Search Engine Optimization, and refers to steps taken by site administrators to promote their website on search engines. Search engines such as Google are a huge source of visitors for all websites, and as such optimizing your website so that it ranks higher in search engine results will only increase the number of visitors to your site. That in short is the purpose of web SEO.

SEO is of two types: onsite SEO and off site SEO. Onsite SEO are all the measures that are taken with the code and text of your site so that it ranks higher in SEO rankings. For example, you might prominently display your brand name in the title of your pages, or show other such keywords at important parts of your web pages, such as headings and titles. Such measures will be read by the crawlers sent by search engines such as Google, which will then rank the pages higher for the given keywords that are part of titles and paragraph headings. Onsite SEO is the easier of the two, because here you are only concerned with changing the code or text of your own site.

Offsite SEO, however, refers to steps that are taken off site to improve the ranking of your site. Such steps include creating backlinks to your site, which are hosted on reputed sites themselves. Backlinks that are hosted on less reputible sites are not going to help your site to improve its rankings. Other steps include mentioning your website or its contents in other sites of repute, specially sites that host similar type of content.

Search Engine Optimization is one of the most helpful strategies that can be undertaken to improve the footfall on your website. Improved rankings in web search results will draw in more visitors to your site, which will in turn allow you to promote and sell more products and services. Therefore, you should definitely try to improve your website’s SEO, whether it be on site SEO or off site SEO. The results will justify the effort that it takes to improve SEO rankings of your site.

digital marketing

Why You Need Search Engine Optimization

It is important for every business to have a website. This is because the modern consumer users the internet to search for products and services that can meet their needs as well as to compare prices and check product reviews. This means that every business, including brick and mortar stores, need to have an online presence. Obviously, there are many other businesses that are targeting the same market that you are targeting, and they may already have websites. What will make your website more visible to internet users than those sites is search engine optimization, so you need to hire an experienced professional to optimize your site.

Basically, what search engine optimization does is make your web pages and content easier for search engines to find, index and rank. When your website is optimized, it gets a higher ranking when search results are produced after a search is executed by consumers. A first page ranking will drive a lot of traffic to your website, where you can concentrate on converting them. Research has shown that consumers rarely visit the second or subsequent pages of search results, so your chances of getting traffic reduces with a poor search engine ranking. Only an experienced SEO provider can get you to the first page.

There are many search engine optimization strategies that SEO experts can use to improve your ranking on major search engines. However, they can be classified as on-page and off-page optimization strategies. With on-page site optimization, the website content, underlying script and page title are modified to make them easier for search algorithms to find. For instance, articles, photo and video descriptions must all contain the chosen keyword and related words. The title of a web page should also contain the selected keywords. When it comes to the meta data, the meta description should also contain the keyword as well as related phrases and words. The meta tags section should contain all related words, synonyms of the keyword and related phrases among other things. When it comes to off-page optimization strategies, the content on a website should be linked to social media pages, article submission directories, online listings and blogs among other third party sites that can drive traffic to the main website.


Increasing Your Revenue With These Facebook Advertising Tips

As the world moves towards a new way of doing things, customers now expect much more out of a brand than just an amazing product or service. Thanks to the magic of social media, companies now have the ability to break the barrier between the living room and the screen. Facebook advertising allows your company to get up close and personal with your audience and build a client base you normally might not be able to reach.

Creating a Brand Page

If your company is not participating in social media yet, you simply cannot afford to miss out on this undeniably powerful advertising opportunity. Social media is free to use and has the ability to cast a wider net than you can cast alone. It is never too late to jump on to the Facebook wagon and start reaping the benefits of advertising with Facebook.

The Secret to Facebook Success

The key to Facebook advertising is not only in posting about your current sales but in giving your audience share worthy content that is relevant to their lives. Nobody likes a spammy wall. Making your posts meaningful and trending will ensure that your posts are seen by more potential customers and shared to reach a wider audience. For instance, if you sell salsa seasonings, instead of posting yet another quip about your product’s amazing taste being the best around – post instead a delicious recipe or fiesta themed party idea with a link to your product. This form of content is something others want to repost, like and take the time to share.

Knowing When to Get Help

Even though social media is quite easy to use, it can be a bit trickier for businesses. Your brand’s reputation is the face of your entire company. Thus, a cohesive message is very important. When you find that you are having trouble reaching customers or are not sure how to make your page look professional, it may be time to get help from the pros.

Facebook advertising can mean the difference in thousands of purchases and hundreds of thousands of purchases. When you use it correctly, social media can change the way you do business and introduce you to a world full of customers eager to get their hands on your products, taking your revenue to places you never even dreamed of.


How to Jumpstart Your Facebook Advertising Campaign

With 864 million daily users, Facebook is a gold mine for businesses and entrepreneurs who want to reach out to a large number of customers. The wonderful news about Facebook advertising is that one can create campaigns for a target market. The platform allows users to create content and campaigns that can only be seen by their target audiences.

Before you start creating campaigns and promoting through Facebook advertising tools, it will be absolutely important to narrow your niche and define your market. Whether you intend to use content to market your products and services, or you are just out to get leads, understanding your market is vital when it comes to creating an effective Facebook advertising campaign. When you understand your market and how they use Facebook and the type of content they read, then you can customize your content and ads accordingly.

Attract customers with an offer. Yes, people want to feel that they are getting something for nothing. It will be hard to get customers interested in your product. You can offer something like a free eBook, a free online course, or any other products for free to attract new sign ups to your business. And when it comes to leading customers to your landing pages, it will be most effective to remove the tech out of it. People will like to visit pages that are simple and easy to navigate. So, let your landing pages be simple and straightforward.

Don’t forget to engage your customers. When you succeed in getting sign ups, make sure you follow them through and find ways of adding value to your potential customers. If you write a blog, ensure that you reply to comments from visitors. People like to feel that the message is personalized. So, use the comments on your blog to build your relationship with prospects.

Facebook offers great advantages for business owners and professionals who are seeking for ways to increase their customer base. It is important to know that the way customers use social media continues to evolve and as a business advertiser, it is important to remain updated when it comes to trends in the market. A good Facebook advertising campaign can increase your number of customers and bring in more sales.



Benefits of Google Adwords

Google AdWords is a pay-per-click marketing strategy that includes placing ads or sponsored listings connected with keyword searches on result pages of Google. Currently, there are four leading pay-per-click Marketing networks, Google, Bing, Yahoo, and Facebook, among others. Of those, Google AdWords carries the biggest market share. If you don’t have an AdWords account for your site, you are ignoring an important marketing tool that could steer high quality traffic to your site and generate online leads at an efficient cost per lead.

A well structured Google AdWords account could provide critical information to guide your advertising decisions such as which keyword, ad, campaign or landing page has driven a potential lead to your site. The most significant facet of AdWords is it lets you track conversions. The conversion could be a visitor filling an information request form or even subscribing to a weekly or monthly newsletter. Converting visitors to potential leads is the aim of your pay-per-click marketing, which makes this information an extremely important part of your marketing campaign. To boost the performance of your campaign, each and every keyword and advert need to be managed every day. It is necessary to check out keyword bids, match types – exact or broad phrases – and the targeting.

Incorporating Google services

What makes Google AdWords so useful to web marketers is it is structured and set up to work in conjunction with Google Places – previously referred to as Google analytics and Google maps local listings. With these Google products connected, it is possible to increase your online presence significantly and enhance your measurement capabilities, thereby ascertaining a richer ROI metric experience. Google webmasters tools could also be incorporated with the account setup to examine and optimize your site on the search engine optimization (SEO) front.

These Google services could all work together to enhance your reach into particular markets and boost your search engine marketing. If properly employed, AdWords can do wonders for your venture online. On the other hand, neglecting AdWords means ignoring a big part of the search engine world. So, make sure you employ Google AdWords to reap these diverse benefits.


Practical Search Engine Optimization tips

One who owns a website ought to incorporate Search Engine Optimization in his marketing strategy. This strategy involves maximizing the following to one`s website by making sure that the site ranks top on search results generated by various search engines. There are a couple of tips to ensure that Search Engine Optimization works for a site owner.

To begin with, content is king. One must post interesting, high quality and informative content o his site from time to time. Before posting anything, one must ascertain that it is on a popular among readers. Preferably, it should be about common topics that people look for on various search engines.

Linking back to one`s site is a useful strategy. As a rule of thumb, one must always integrate internal links into his site. This technique is a simple way to increase traffic to one`s individual pages. It is also advisable for one to make his anchor text conducive for search engine. The text should be relevant in order to increase one`s ranks on search engines.

Social media is a powerful Search Engine Optimization tool. One ought to distribute links to appropriate content on his site across various social media platforms. Virtually everyone is on social media nowadays; one will definitely get massive traffic with this platform. The major advantage of the platform is that one`s followers can share with their own followers and the trend continues in a chain.

No man is an island; one ought to form relationships with other reputable sites. It is wise to have a talk with respective web masters and ask them to include links to ones site. In turn, one must return the favor by including links to sites in the agreement. Ultimately, everyone wins by attaining the goal of effective Search Engine Optimization.

Overall, one can attract massive traffic to his site and in turn penetrate lucrative markets. The bottom line is to create quality content, form relationships with other notable sites, make use of social media, as well as back links. Above all, one needs to be passionate about his site as the passion is instrumental in executing appropriate Search Engine Optimization strategies.


Web Analytics For Websites

Web analytics is the collection, measurement, and reporting of data so that you can optimize web usage. It can be used for measuring web traffic, for market research, and for business. It gives out information on the number of visitors that have come to a website and how many people have viewed the page. It is useful because it helps gauge popularity trends and traffic on websites. It also can be used to find out if the website’s pages are working correctly. If it not working correctly, it can be corrected.

Web analytics has two categories. They are: on-site and off-site. On-site measures a visitor’s behavior when on your website. It measures how your commercial context is doing on your website. On-site is used to improve marketing for your website. Off-site refers to analysis and web measurement. It measures the website’s potential audience, the comments that are on the Internet, and the visibility of the website.

There are two technical ways that most people use for collecting data. There is server log file analysis and page tagging. Server log file reads the logfiles and page tagging makes image requests to a third party server. Both of these collect data for web traffic reports. There are advantages to both of these files. For log file, the raw data is available, you don’t have to make changes to your website, you can switch programs easily if you want to, it requires no additional TCP slow starts or DNS lookups, and more. For page tagging, it can report on events that don’t involve a request to the web server, it has become a standard thing in web analytics, it can be used even if you don’t have access to your own web servers, it may have access to more information on the user or web client, counting starts by opening the page so that you don’t have to request it from a server, and more.

So as you can see, web analytics is a good thing to use if you are looking for data about your website so that you can improve it and gain more customers.


Keyword Research after Hummingbird Launch

Since Google started using the Hummingbird in September 2013, the idea of keyword research as part of the online marketing strategy has become somewhat played down. Until the launch of Hummingbird, keyword research was pretty simple and straightforward. Many people may be misled into believing that keyword research has become complicated or ineffective. In fact, not much has changed since the launch of Hummingbird.

Google has simply changed the way its algorithm works to focus more on the semantic aspect of the keywords. The search results focus more on what users intend to find than on the exactitude of the keywords. To create effective keywords that increase traffic to a website, it is absolutely important to understand the nature of the website, its products, and the search words and terms that customers will normally use to look for similar websites and products. So understanding the user search terms is the secret of creating effective keywords.

You will gain more insight into the competition by understanding the websites that rank for your major keywords. You will also know a high value keyword from the search ads appearing at the top right-hand side of the organic search results. By understanding the keywords that allow users to find your competitor’s website, you will be able to easily choose relevant keywords for your website or product page.

Bing Adcenter and Google AdWords are valuable tools for keyword research especially for beginners. You can choose exact match for keywords you want to rank and point the traffic to your website or sales page. When choosing keywords, it is important to understand that long tail keywords convert more than single words. For instance, someone searching for “best books” will be just curious to know what is out there in the market, but the person searching for “the best rice recipe books” will certainly be ready to buy something.

It is crucial to understand the search demand curve if you are to drive traffic that convert to your website. The keyword search exercise has been simplified by the tools in the market. You can start with Bing Ads Intelligence, Google AdWords, and Google Trends.

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