If you have a website, you should use Facebook advertising to drive relevant targeted traffic to your website. Facebook advertising done right will deliver more page views to your web pages and Facebook fan pages. The key is to optimize the ads correctly and to keep monitoring the performance of your ads.
Optimizing Facebook ads should start with the images. The most important element in Facebook advertising is the image. It influences whether or not people will click on your advertisement. You need to test different images and find the ones that will maximize conversions and click-through rate. Optimization also involves having the right call to action that will encourage people to click the advertisement. You need to split test different call-to-actions and stick with those that have a significant impact on your audience. The Ad Setup Menu in Facebook has options for modifying call to action, images, and carrying out other customizations. You need to optimize Facebook ads based on different interests and come with an ad set for each topic. Proper targeting of ads is a core part of optimization. This will help you to get a better return on your Facebook advertising investment. Targeting by behavior will have a good payoff. Behaviors to be targeted include gaming, people who connect to the internet using internet explorer, among other behaviors. You can also target people basing on annual incomes. This can be done by clicking on demographics then selecting desired income target and subsequently making the appropriate selection.
Monitoring the performance of your Facebook ads is an important part of Facebook advertising. You can create a conversion-tracking pixel that will track your advertisements, across multiple devices including desktop, tablet, and mobile phone. A conversion pixel can be created by logging into your Facebook ad manager and selecting conversion tracking. This pixel will help you to know whether the traffic from Facebook to your website is really converting. The pages of your website where traffic usually converts such as the checkout page should have this conversion-tracking pixel. With this pixel, you will see the device from where visitors converted and the device from where they saw a Facebook advertisement.