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1980s: sequels, blockbusters and videotape

During the 1980s, audiences began increasingly watching movies on their home VCRs. In the early part of that decade, the movie studios tried legal action to ban home ownership of VCRs as a violation of copyright, which proved unsuccessful. Eventually, the sale and rental of movies on home video became a significant “second venue” for exhibition of films, and an additional source of revenue for the movie companies.

The Lucas-Spielberg combine would dominate “Hollywood” cinema for much of the 1980s, and lead to much imitation. Two follow-ups to Star Wars, three to Jaws, and three Indiana Jones films helped to make sequels of successful films more of an expectation than ever before. Lucas also launched THX Ltd, a division of Lucasfilm in 1982 [2], while Spielberg enjoyed one of the decade’s greatest successes in E.T. the same year. American independent cinema struggled more during the decade, although Martin Scorsese’s Raging Bull (1980), After Hours (1985), and The King of Comedy (1983) helped to establish him as one of the most critically acclaimed American film makers of the era. Also during 1983 Scarface was released, was very profitable and resulted in even greater fame for its leading actor Al Pacino. Probably the most successful film commercially was vended during 1989: Tim Burton’s version of Bob Kane’s creation, Batman, exceeded box-office records. Jack Nicholson’s portrayal of the demented Joker earned him $60,000,000 (the most money an actor has ever made from one film) and it brought Tim Burton and Michael Keaton great fame.

British cinema was given a boost during the early 1980s by the arrival of David Puttnam’s company Goldcrest Films. The films Chariots of Fire, Gandhi, The Killing Fields and A Room with a View appealed to a “middlebrow” audience which was increasingly being ignored by the major Hollywood studios. While the films of the 1970s had helped to define modern blockbuster motion pictures, the way “Hollywood” released its films would now change. Films, for the most part, would premiere in a wider number of theatres, although, to this day, some movies still premiere using the route of the limited/roadshow release system. Against some expectations, the rise of the multiplex cinema did not allow less mainstream films to be shown, but simply allowed the major blockbusters to be given an even greater number of screenings. However, films that had been overlooked in cinemas were increasingly being given a second chance on home video and later DVD.

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