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‘The New Hollywood’ and ‘post-classical cinema’ are terms used to describe the period following the decline of the studio system during the 1950s and 1960s and the end of the production code. During the 1970s, filmmakers increasingly depicted explicit sexual content and showed gunfight and battle scenes that included graphic images of bloody deaths.

‘Post-classical cinema’ is a term used to describe the changing methods of storytelling of the “New Hollywood” producers. The new methods of drama and characterization played upon audience expectations acquired during the classical/Golden Age period: story chronology may be scrambled, storylines may feature unsettling “twist endings”, main characters may behave in a morally ambiguous fashion, and the lines between the antagonist and protagonist may be blurred. The beginnings of post-classical storytelling may be seen in 1940s and 1950s film noir movies, in films such as Rebel Without a Cause (1955), and in Hitchcock’s Psycho.

During the 1970s, a new group of American filmmakers emerged, such as Francis Ford Coppola, Steven Spielberg, George Lucas and Brian de Palma. This coincided with the increasing popularity of the auteur theory in film literature and the media, which posited that a film director’s films express their personal vision and creative insights. The development of the auteur style of filmmaking helped to give these directors far greater control over their projects than would have been possible in earlier eras. This led to some great critical and commercial successes, like Coppola’s The Godfather films, Spielberg’s Jaws and Close Encounters of the Third Kind and George Lucas’s Star Wars. It also, however, resulted in some failures, including Peter Bogdanovich’s At Long Last Love and Michael Cimino’s hugely expensive Western epic Heaven’s Gate, which helped to bring about the demise of its backer, United Artists.

The financial disaster of Heaven’s Gate marking the end of the visionary “auteur” directors of the “New Hollywood”, who had unrestrained creative and financial freedom to develop films. The phenomenal success in the 1970s of Jaws and Star Wars in particular, led to the rise of the modern “blockbuster”. Hollywood studios increasingly focused on producing a smaller number of very large budget films with massive marketing and promotional campaigns. This trend had already been foreshadowed by the commercial success of disaster films such as The Poseidon Adventure and The Towering Inferno.

During the mid-1970s, more pornographic theatres, euphemistically called “adult cinemas”, were established, and the legal production of hardcore pornographic films began. Porn films such as Deep Throat and its star Linda Lovelace became something of a popular culture phenomenon and resulted in a spate of similar sex films. The porn cinemas finally died out during the 1980s, when the popularization of the home VCR and pornography videotapes allowed audiences to watch sex films at home. In the early 1970s, English language audiences became more aware of the new West German cinema, with Werner Herzog, Rainer Werner Fassbinder and Wim Wenders among its leading exponents.

The end of the decade saw the first major international marketing of Australian cinema, as Peter Weir’s films Picnic at Hanging Rock and The Last Wave and Fred Schepisi’s The Chant of Jimmie Blacksmith gained critical acclaim. In 1979, Australian filmmaker George Miller also garnered international attention for his violent, low-budget action film Mad Max.