Benefits of Google Adwords

Google AdWords is a pay-per-click marketing strategy that includes placing ads or sponsored listings connected with keyword searches on result pages of Google. Currently, there are four leading pay-per-click Marketing networks, Google, Bing, Yahoo, and Facebook, among others. Of those, Google AdWords carries the biggest market share. If you don’t have an AdWords account for your site, you are ignoring an important marketing tool that could steer high quality traffic to your site and generate online leads at an efficient cost per lead.

A well structured Google AdWords account could provide critical information to guide your advertising decisions such as which keyword, ad, campaign or landing page has driven a potential lead to your site. The most significant facet of AdWords is it lets you track conversions. The conversion could be a visitor filling an information request form or even subscribing to a weekly or monthly newsletter. Converting visitors to potential leads is the aim of your pay-per-click marketing, which makes this information an extremely important part of your marketing campaign. To boost the performance of your campaign, each and every keyword and advert need to be managed every day. It is necessary to check out keyword bids, match types – exact or broad phrases – and the targeting.

Incorporating Google services

What makes Google AdWords so useful to web marketers is it is structured and set up to work in conjunction with Google Places – previously referred to as Google analytics and Google maps local listings. With these Google products connected, it is possible to increase your online presence significantly and enhance your measurement capabilities, thereby ascertaining a richer ROI metric experience. Google webmasters tools could also be incorporated with the account setup to examine and optimize your site on the search engine optimization (SEO) front.

These Google services could all work together to enhance your reach into particular markets and boost your search engine marketing. If properly employed, AdWords can do wonders for your venture online. On the other hand, neglecting AdWords means ignoring a big part of the search engine world. So, make sure you employ Google AdWords to reap these diverse benefits.


Web Analytics For Websites

Web analytics is the collection, measurement, and reporting of data so that you can optimize web usage. It can be used for measuring web traffic, for market research, and for business. It gives out information on the number of visitors that have come to a website and how many people have viewed the page. It is useful because it helps gauge popularity trends and traffic on websites. It also can be used to find out if the website’s pages are working correctly. If it not working correctly, it can be corrected.

Web analytics has two categories. They are: on-site and off-site. On-site measures a visitor’s behavior when on your website. It measures how your commercial context is doing on your website. On-site is used to improve marketing for your website. Off-site refers to analysis and web measurement. It measures the website’s potential audience, the comments that are on the Internet, and the visibility of the website.

There are two technical ways that most people use for collecting data. There is server log file analysis and page tagging. Server log file reads the logfiles and page tagging makes image requests to a third party server. Both of these collect data for web traffic reports. There are advantages to both of these files. For log file, the raw data is available, you don’t have to make changes to your website, you can switch programs easily if you want to, it requires no additional TCP slow starts or DNS lookups, and more. For page tagging, it can report on events that don’t involve a request to the web server, it has become a standard thing in web analytics, it can be used even if you don’t have access to your own web servers, it may have access to more information on the user or web client, counting starts by opening the page so that you don’t have to request it from a server, and more.

So as you can see, web analytics is a good thing to use if you are looking for data about your website so that you can improve it and gain more customers.