Google AdWords is a pay-per-click marketing strategy that includes placing ads or sponsored listings connected with keyword searches on result pages of Google. Currently, there are four leading pay-per-click Marketing networks, Google, Bing, Yahoo, and Facebook, among others. Of those, Google AdWords carries the biggest market share. If you don’t have an AdWords account for your site, you are ignoring an important marketing tool that could steer high quality traffic to your site and generate online leads at an efficient cost per lead.
A well structured Google AdWords account could provide critical information to guide your advertising decisions such as which keyword, ad, campaign or landing page has driven a potential lead to your site. The most significant facet of AdWords is it lets you track conversions. The conversion could be a visitor filling an information request form or even subscribing to a weekly or monthly newsletter. Converting visitors to potential leads is the aim of your pay-per-click marketing, which makes this information an extremely important part of your marketing campaign. To boost the performance of your campaign, each and every keyword and advert need to be managed every day. It is necessary to check out keyword bids, match types – exact or broad phrases – and the targeting.
Incorporating Google services
What makes Google AdWords so useful to web marketers is it is structured and set up to work in conjunction with Google Places – previously referred to as Google analytics and Google maps local listings. With these Google products connected, it is possible to increase your online presence significantly and enhance your measurement capabilities, thereby ascertaining a richer ROI metric experience. Google webmasters tools could also be incorporated with the account setup to examine and optimize your site on the search engine optimization (SEO) front.
These Google services could all work together to enhance your reach into particular markets and boost your search engine marketing. If properly employed, AdWords can do wonders for your venture online. On the other hand, neglecting AdWords means ignoring a big part of the search engine world. So, make sure you employ Google AdWords to reap these diverse benefits.